How To Create Something Worth Watching On TikTok?
Nathan Palmer - December 6, 2022If you want to increase brand engagement on TikTok, why not take center stage with live videos on TikTok?
Creators and companies have a fantastic opportunity to interact with their audience in real time by going live on TikTok. You can hold Q&A sessions, offer advice, or provide behind-the-scenes access.
You’ve come to the perfect blog if you don’t know how to start a TikTok live video. We will also go over the greatest advice for creating successful TikTok live videos.
How Many Followers Are Required for Livestreaming on TikTok?
Unfortunately, not everyone can use the TikTok live video feature. You need the following to go live on TikTok:
You need to have the following SocialBoosting to be able to go live on TikTok:
- More than 1,000 followers, and you must be at least 16 years old.
- Additionally, 18+ creators can accept virtual gifts from viewers who watch them live. It’s interesting that these virtual gifts can be later converted into actual cash.
- Okay, now that the fundamentals have been taught, let’s return to the main subject.
An Explanation of the TikTok Live Process in Steps
Step 1: Launch the TikTok app on your phone, and then tap the “+” icon that appears at the bottom of the screen.
Step 2: Your screen will display the in-app camera screen.
To access the “LIVE” option from the navigation at the bottom of your screen, swipe right here.
Step 3: Choose an image and come up with a title for your stream.
Make sure to pick a headline and image that will entice your followers to watch the live stream. Keep in mind that the title can only contain 32 characters, so make it short and to the point.
Step 4: The final step is to go online. To go live, get ready and click.
Your followers will get a notification once you go live. You can switch the camera, apply effects, and filter comments while live-streaming, among other changes to the broadcast.
Additionally, you can invite up to 20 additional people to co-host the live session with you. Let’s look at how to go about it.
How Can I Go Live On TikTok With Someone?
The benefit of TikTok is that in addition to allowing you to broadcast solo lives, you can also ask other individuals to co-host the area. You may simultaneously invite up to 20 moderators.
That’s a fascinating feature for a company you want to grow. You can reach out to new audiences by co-hosting with an account that belongs to the same specialty.
So, how does one go live on TikTok? The procedures are easy.
Retrace the entire process of going live on TikTok first. Once active, a circular blue and pinkish-blue icon will appear in the bottom left corner. You can touch on it to ask guests to join you in hosting your live room.
The list of individuals who have either requested or are viewing your live video will appear after that. Simply choose who you want to invite to the live session and tap “Add.”
You can also participate in another user’s live broadcast as a user. Click on the two-smiley icon next to the comment box to do this. A request to join the broadcast will be sent. If your request is granted, the host and you will connect on the live stream. Your live broadcast will be announced to your followers as well.
8 Best Practices for Engaging TikTok Live
1. Specify the goal for the TikTok Live Video.
There is a purpose to everything we do in life, business, and even during a live session on TikTok.
What then is your goal?
What do you intend to broadcast live to your audience?
To make the next stages as simple as possible, you must determine your purpose. You might go live to advertise your new feature, attract users to your other social media pages, foster community, or any number of other things.
2. Select a Subject
Choose a topic that is relevant to your goal after defining your purpose, then come up with a catchy title to draw your audience in.
Live streaming on TikTok shouldn’t be done just once. So be sure to prepare a list of subjects to cover in order to maintain a steady stream of information. Furthermore, you can label it a series if you cover a bigger subject in 10-15 minutes of live streaming spread out over a month or a week.
Make a note of the issues you have with startups and small businesses, for instance, if you work for a marketing agency and want to work with them. Once you are aware of the issues they are having, begin going live to address them at the times you have set.
3. Create a live stream structure.
I know you are all excited to go live and start interacting with your followers, but things might not go as easily as they would if you had a strategy in place.
Therefore, always prepare your start, end, and everything in between before starting a live TikTok stream.
Here are some guidelines for organizing your TikTok live straight:
- Identify yourself: In order to make the contact more friendly and genuine, start your TikTok with introducing yourself and what you do.
- Once the maximum number of participants has joined, unveil the topic you’ll be covering on the live stream.
Formatting in advance: Determine how you will present your views to the audience bearing the topic in mind. Will there be a how-to stream? Will you show them the backstage area? Maybe just a quick Q&A with your audience?
Determine how long you want to keep the live sessions by making a plan. It will assist you in keeping the sessions succinct and pertinent. Despite the 60-minute time limit for TikTok live videos, I suggest keeping the length to no more than 30 minutes.
4. Select the Best Slot
Going live on TikTok at a time when no audience members are gathered on the platform is pointless. Every TikTok live stream needs to be scheduled according to your particular optimal TikTok posting time. By posting at the right times, you can make sure that as many people as possible see your live streams.
5. Market Your Live Session Ahead of Time
You can also promote your TikTok live video broadcast beforehand with a TikTok video post to drive as much attention as possible to it.
This approach will be profitable since viewers of your posted video when you are streaming LIVE can enter your stream instantly by clicking on a special icon that appears in your post.
However, planning announcement videos while getting ready for a live stream many times a month can get extremely chaotic. Utilizing a TikTok scheduling tool is the easiest way to avoid this turmoil.
Are you having trouble keeping track of the TikTok publishing schedules for several customer accounts?
Create and schedule TikTok posts for numerous accounts in advance using SocialPilot’s unified dashboard. You can set a time and date for your TikTok postings to go live automatically using SocialPilot, freeing up time to work on more important things like organizing your next live broadcast.
6. Be sincere
Regardless of how much you prepare, you must ultimately be informal during a TikTok live session. Never write a script and recite it out during a live session. You must be as sincere and real as you can on TikTok. So stop speaking in a pushy manner and begin interacting more deeply with your audience.
7. Attend to the details.
Before you press the “live” button, there are a few technical matters that must be resolved.
Proper lighting: Poor lighting can utterly destroy the experience for the spectator. Therefore, to make your stream watchable and interesting, either sit in a well-lit room or use additional lighting.
Sound-check: Poor lighting is worse than poor sound. People have joined the live session to hear what you have to say, not to hear the construction trucks or your neighbor’s dogs barking outside your home. So, before going live, look for a peaceful location to broadcast from.
Good internet connection: Before going live, make sure your internet connection is constant.
Finish with a call to action.
Remember your initial motivation when your live stream comes to an end. Recall your goal once more. Give a CTA that connects back to your goal before you say goodbye to your audience.
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